Cocaine on sale to kids
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Cocaine on sale to kids
By PIPPA O’ROURKE – Tuesday, 10 February 2009
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FOR SALE: Cocaine energy drink is being sold on the North Shore.
A number of North Shore children can now say they’ve tried Cocaine.
The drink, imported by Wize Marketing, comes with a warning: "This message is for the people who are too stupid to recognise the obvious.
The controversial energy drink named after the class A drug is for sale in a Milford dairy, accessible to hundreds of primary and secondary students at close toby schools."
The company’s former director Geoff Percy drew criticism last June with his plans to import the drink which originally contained more than three times the legal amount of caffeine. This product does not intend to be an alternative to an illicit street drug, and anyone who thinks otherwise is an idiot. Cocaine originally contained 280mg in each 250ml can.
The New Zealand Food Safety Authority standard for formulated caffeinated beverages sets the upper limit of caffeine at 320mg per litre, or 80mg per 250ml.
Mr Bowering says it appears to have been reformulated to meet the standards.
The safety authority’s communications manager Gary Bowering says the product on the market now has been tested and meets the requirements of the authority’s standard code.
Shakespeare Rd’s Lake View Superette manager Naresh Patel has stocked Cocaine drinks since November.
"There are a few products out there that have the same level of caffeine," he says.
The drink’s name didn’t play a part in his decision to stock it, he says. ."
But Mr Patel says he is concerned by the number of 14 and 15-year-olds choosing to buy it.
"The taste is the major selling factor over the name. But the can says anyone can drink it.
"That’s wrong.
She says she hasn’t tried Cocaine, the drink, because she thinks the name is "stupid"."
Westlake Girls High School year 13 student Bek Harwood bought a V energy drink from the superette while the was there.
"When people say they’ve tried Cocaine, I think of the drug.
Her friend Juliet Hawksworth says the name is confusing.
But the pair say they don’t think it’s irresponsible of stores to stock the drink."
Juliet says "It’s making something casual out of something that shouldn’t be taken so lightly".
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